Why So Many Scams in Internet Marketing?

My Theory on Why There are a Significant Number of Scams in the IM Niche


I just read an interesting thread over at the The Warrior Forum about the amount of scams in Internet Marketing – compared to other markets.

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Getting back to the topic. I guess one of the main reasons there are so many BSers and scam artists is that many people entering the IM business feel the need to sell ‘make money’ products. So, what you often find, are people trying to make a living with such products when they simply are NOT successful at the endeavor they are trying to sell to others.

According to the Original Poster, this make them a scammer and I see their point.

Here’s the response I made to the thread over at the discussion forum:

Yes, I do understand where you’re coming from.

Many on this forum and others like it are ‘fake it ’til you make it’ types. They pretend to be experts only to make sales and build their reputation. Provided they don’t get caught out they may well make it into the ‘big time’.

I make a good living as an Internet marketer. I have never pretended otherwise, simply because it wouldn’t be true. I work hard and spend many hours daily learning more, interacting with other marketers and building my business.

I try to give advice here where I have had experience. A bullshitter gives advice from what they’ve read about other more successful people doing. There’s a difference, IMHO. They are parroting.

I love this business because of the freedom it gives me and I try to get that across in what I personally write.

You can generally tell the BS artists from the rest. You’re learning already.

Your best bet is to stick to the recognisable names. Mike Filsaime, John Reese and many others are in a different league and at the top of this business. They are also known for producing great products. You will pay extra but at least then you know what you’re getting.

You can read the entire thread here.

I am not sure if this problem is as prevalent in other niches, but I am sure it goes on to some extent.

Additionally, I would like to emphasize that there are also different categories of what people term ‘scams’.

There are outright scams where the only purpose is to get you to add your credit card details so that the scammer can take your money, and maybe take future charges too – with or without a product delivered.

Then at the other end of the scale there are low quality, or low value products where the buyer feels cheated after buying. There are many of these in Internet marketing.

If an internet marketer wants to avoid being called a scammer then they should ensure to add plenty of value to their offers and over deliver to customers immediately after the sale and on an ongoing basis. I could rhyme of a list of Internet marketers that do in fact do this with every product they release – that I have personally purchased.

What are your thought? Post your comments below.


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