You can have the best business website in the world but it’s useless if nobody sees it. Here are some top tips to drive traffic to your online business.
The most important thing is to have top quality, unique content if you want long term traffic from search engines. You want to attract repeat visitors that will also tell others about you. The information on your site must have informative, keyword-rich, useful content that enables both search engines and people to find it.
Spend time thinking of different ways to provide useful information to visitors and you’ll automatically start building free one-way links back to your site because of its high quality. It’s also vital to keep adding fresh, relevant content as often as possible. Add at least one article per week as a bare minimum. Do it daily if you can.
The more often you add fresh information, the more chances are that your site will be found because each new addition prompts the search engines to find you again. Use lots of different words and phrases that can be targeted when people search. Not every visitor will become a customer, but some of them will. Others may return if your site is a useful one. If they see your site time after time when they search, then they’re more likely to become a customer.
Choose a memorable name for your business website. Lots of the good ones are gone, but a bit of creativity can help you immensely. Remember that if the .com domain is gone, you can still have .net or other domains, even though they aren’t quite as popular. You can use numbers and letters but make it as distinct and relevant as possible.
Publish a regular newsletter full of relevant information to your visitors. If you attract subscribers, they’re more likely to return because they’ll receive the constant reminder. Offering specials only available to readers is an excellent way to get more subscribers and sales.
Run a blog on your site so visitors can comment on your information and products if they choose to do so. The more interaction you have the better chance of attracting customers and keeping them. Offer freebies if you can. Also offer reciprocal links so that your links appear on other sites, which helps boost your site’s ranking in the search engines.
Post free ads on notice boards with links back to your site. They can attract lots of people who haven’t necessarily been looking for what you have to offer, but as they see your link, their curiosity gets piqued.
There are hundreds of top tips to drive traffic to your online business. These are just a few of the important ones that can help steer you in the right direction.
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